Forge Protein Shake is a faux beverage brand created for a branding identity class.
Forge Protein Shakes are packed full of 30 grams of protein. They are gluten-free, low fat, and contain no added sugar. You can drink each shake straight from the fridge or put them in the freezer to make a protein milkshake. It is delicious and nutritious!
This project received an Inland Empire Gold and District Silver ADDY award at the 2023 American Advertising Awards.
I wanted to create a protein shake that was a little different from those on the market. I am a big advocate for knowing what ingredients are in the food we eat. I wanted to create a healthy milkshake of sorts, with a high-protein content and sweetened with monk fruit or other alternative sweeteners.
Since the target audience is individuals who work out or play sports, I wanted the merchandise to appeal to them, as well as the advertising and taglines.
