I designed this campaign for a conceptual image-making class. The goal was to create an integrated brand campaign for a faux event with multiple branded items.
IllustriCon is an illustration convention for both digital and traditional artists. The goal is to bridge the gap between the two and create a welcoming community for all illustrators.
This project received an Inland Empire Gold, District Silver, and National Silver ADDY award at the 2023 American Advertising Awards.
At first, my brand pieces all had a colored logo on a white background, but my classmate challenged me to flip the logo to white and place it on a colored background. I am very thankful for her critique because it added another layer of variety and visual appeal to my pieces.
