This campaign aimed to take two subjects, mix them together, and create an advertisement. I thought my USB looked like a dolphin, so I doodled on top of it. Then I looked at other USBs and noticed they all could be transformed into sea creatures, so these posters were born! My friend helped me with the clever tagline, so I am very thankful.
This project received an Inland Empire Gold ADDY award at the 2023 American Advertising Awards.
These are some of the visual metaphors I sketched for the assignment. As you can see, the USB one was #17 of the 50 sketches I did to explore different ideas.
